We wanted to reintroduce the StanByME, LG’s portable, touch-screen smart TV on wheels, via a proactive targeted to a younger, digitally native audience who might be wondering: "How is this any different from my phone?" Our task? Show them it’s not just another screen—it’s a lifestyle enhancer. Whether you’re binge-watching on your back porch, referencing mood boards on a shoot, or cooking along with YouTube in the kitchen, the StanByME is the sidekick that rolls with you (literally) through every part of your day.