Small, but mighty.
We wanted to reintroduce the StanByME, LG’s portable, touch-screen smart TV on wheels, via a proactive targeted to a younger, digitally native audience who might be wondering: "How is this any different from my phone?" Our task? Show them it’s not just another screen—it’s a lifestyle enhancer. Whether you’re binge-watching on your back porch, referencing mood boards on a shoot, or cooking along with YouTube in the kitchen, the StanByME is the sidekick that rolls with you (literally) through every part of your day.
The insight? Today’s consumers aren’t just multitasking—they’re second-screening themselves into cognitive overload. StanByME answers that chaos with calm, offering a hands-free, intuitive display that seamlessly bridges work and play. It’s not a TV that takes over your space, it adapts to it. People don’t want a bulky black rectangle dominating their living room, they want something flexible, sleek, and (bonus!) aesthetically pleasing enough to roll into the background when not in use.
Those who have one, love it. And those who don’t? They just haven’t realized yet that a TV can be more than a wall fixture. Our next step: build a campaign that makes the StanByME feel essential, aspirational, and fun because sometimes, the smartest tech isn’t what’s on the wall. It’s what’s rolling beside you.